Both cash ISAs and National Savings products are certainly much less risky than buying equities, that is to say investing in the shares of companies listed on a stock exchange. However, equities do offer an upside possibility that National Savings products do not.
You have the possibility of gaining not only a dividend - a proportion of the company's after tax profits distributed to shareholders - but also a capital appreciation. If the price of the shares goes up after you buy them then you have made, on paper at least, a capital gain.
The bad news though is that the value of shares can go down as well as up, which means you risk losing your investment if the price of the shares falls.
0845 838 6136
St Martin's House
16 St. Martin's le Grand
London
EC1A 4EN
| Home |
| About Us |
| Mortgages |
| Life Assurance |
| General Insurance |
| Health Insurance |
| Investments |
| Pensions |
| Corporate Insurance |
| Taxation |
| SIPP |
| Client Agreement |
| Treating Customers Fairly |
![]() |
||
![]() |
![]() |
![]() |
| Total Wealth Solutions Limited is Authorised and Regulated by the Financial Services Authority.Total Wealth Solutions Limited is entered on the FSA register (www.fsa.gov.uk/register/) under reference 475681 |



